YouTube - Digital Bee Marketing

Billy Kasis Video creations — YouTube Ads

Video Ads for YouTube, Video Marketing, Digital Marketing, Video Design, Voice over, text-to-video, and Video Creation.

On Social Media and especially on YouTube (owned by Google), we constantly see – unrelated to the topic we are discussing – advertisements!

So the entrepreneur who wants to advertise on YouTube should, before entrusting us with his advertising campaign, create a small, essential Marketing Plan (Small Social Media Plan), which, after relevant research, will give us (both of us) the appropriate answers.

There is no reason for us to waste our time unnecessarily, and your money!

We do not undertake any advertising without an initial feasibility study, as the cost depends on the project’s difficulty and complexity.

Suppose you do NOT know the subject (which you are naturally not obliged to know). In that case, it is our obligation under the contract to train you at no charge during the installation and operation of any service.

The best customer for us is the informed and demanding modern businessman.

We will never ask for your Gmail, Facebook, Google Ads, or other passwords.

To be able to ensure your requirements and expectations, especially if it will be your first time running a New YouTube ad, we will need answers (initially) to the following questions:

What is your business, and what products or services do you offer?
Who is your target audience, and what demographic, geographic, or psychographic characteristics define them?
What are your main goals for this ad campaign? Is it to increase traffic to your website, generate leads, increase sales, or something else?
Have you run YouTube ad campaigns before? If so, what were the results, and what lessons did you learn from these campaigns?
What is your budget for this ad campaign, and how much will you spend per impression?
What is your unique selling proposition, and what makes your business stand out?
Do you have any existing marketing materials, such as logos, brand guidelines, or ad copy, that you would like to use in your advertising campaign?
What type of ad format are you interested in, such as pre-roll, display, or overlay ads?
What is your timeline for launching the ad campaign, and how long do you plan to run it for?
Who is your biggest competitor, and what is their YouTube channel?

Tip:

To create an advertising or non-advertising Video for each platform (YouTube, Facebook, Instagram, Twitter, TikTok), we have a different Format (Ratio) of the Video display size.

See the bottom right for the different sizes.

But even beyond that, we can save the Video for absolute compatibility of use and viewing with the medium and the purpose we want.

See, for example, various Saving Formats.

YouTube Shorts: Short-Form Video Marketing in 2026

YouTube Shorts has evolved from an experimental short-form video feature into an important part of the YouTube ecosystem.

YouTube first introduced Shorts as an early beta in India in September 2020, initially focusing on videos of 15 seconds or less. The experience expanded to the United States in March 2021 and became available in more than 100 countries during its global rollout in July 2021.

Today, YouTube Shorts allows creators and businesses to publish vertical or square videos up to three minutes long, giving brands more flexibility to create educational content, product demonstrations, tutorials, behind-the-scenes videos, customer stories, and promotional campaigns. For standard YouTube channels, eligible vertical or square videos uploaded from October 15, 2024 onward can be categorized as Shorts when they are up to three minutes long.

YouTube Shorts for Digital Marketing

For businesses, Shorts should not be treated simply as another social media format.

A well-planned YouTube Shorts strategy can support:

Brand Awareness → Audience Growth → Website Traffic → Leads → Sales

The strongest approach is to combine Shorts with long-form educational videos, search-optimized YouTube content, landing pages, and clear calls to action.

For example, a business can use a 30–60 second Short to introduce a problem or answer a quick question and then direct interested viewers toward a longer educational video, service page, property listing, or lead-generation funnel.

Understanding Shorts Performance

YouTube also changed the way Shorts views are measured. Since March 31, 2025, a Shorts view is counted whenever a Short starts playing or replaying, regardless of minimum watch time. YouTube continues to provide Engaged views within Analytics to help creators understand how many viewers chose to continue watching.

For marketers, this means that views alone should never be the only measure of success.

The metrics that matter depend on the campaign objective:

Engagement → Subscribers → Website Visits → Leads → Conversions → Revenue

Our Video Marketing Channels & Projects

Explore our video content, Digital Marketing projects, tutorials, and practical resources:

Billy Kasis – YouTube Channel

Digital Marketing, Video Ads, online marketing strategies, and practical business content.

Video Digital Marketing

Educational videos about Digital Marketing, Video Advertising, social media, online business, and digital tools.

Crypto News & Digital Tools

Content covering digital tools, technology, online platforms, and selected developments from the digital economy.

YouTube Video Creator Studio

YouTube Studio provides creators and businesses with the tools to upload and manage videos, analyze performance, monitor audience engagement, optimize content, and develop a more effective YouTube marketing strategy.

We create the necessary Thumbnails for YouTube videos or undertake your training so that you can make them yourself, free of charge.