Video Ads for YouTube, Video Marketing, Digital Marketing, Video Design, Voice over, text-to-video, and Video Creation.
On Social Media and especially on YouTube (owned by Google), we constantly see – unrelated to the topic we are – advertisements!
So the entrepreneur who wants to advertise on YouTube should, when he entrusts us with his advertising campaign, create before doing anything a small essential Marketing Plan (Small Social Media Plan), which, after relevant research, will give us (both of us) the appropriate answers.
There is no reason for us to waste our time unnecessarily, and you, your money!
We do not undertake any advertising without an initial feasibility study, the cost of which has to do with the difficulty and complexity of the project.
Suppose you do NOT know the subject (which you are naturally not obliged to know). In that case, it is within our contractual Obligations to train you free of charge during the installation and operation of any service).
The best customer for us is the Informed and demanding modern businessman.
We will NEVER ask you for Gmail, Facebook, Google Ads, etc. passwords.
To be able to ensure your requirements and expectations, especially if it will be your first time to “run” a New YouTube ad, we will need answers (initially) to the following questions:
- What is your business, and what products or services do you offer?
- Who is your target audience, and what demographic, geographic, or psychographic characteristics define them?
- What are your main goals for this ad campaign? Is it to increase traffic to your website, generate leads, increase sales, or something else?
- Have you run YouTube ad campaigns before? If so, what were the results, and what lessons did you learn from these campaigns?
- What is your budget for this ad campaign, and how much will you spend per impression or impression?
- What is your unique selling proposition, and what makes your business stand out?
- Do you have any existing marketing materials, such as logos, brand guidelines, or ad copy, that you would like to use in your advertising campaign?
- What type of ad format are you interested in, such as pre-roll, display, or overlay ads?
- What is your timeline for launching the ad campaign, and how long do you plan to run it for?
- Who is your biggest competitor, and what is their YouTube channel?
Tip:
To create an advertising or non-advertising Video for each platform (YouTube, Facebook, Instagram, Twitter, TikTok), we have a different Format (Ratio) of the Video display size.
See the bottom right for the different sizes.
But even beyond that, we can save the Video for absolute compatibility of use and viewing with the medium and the purpose we want.
See, for example, various Saving Formats.
In September 2020, YouTube announced that it would launch a beta version of a new 15-second video platform, similar to TikTok, called YouTube Shorts.
The venue was first tested in India, but as of March 2021 has expanded to other countries, including the United States, with videos now able to be up to one minute long.
The platform is integrated into the main YouTube app, not in a separate app.
Like TikTok, it gives users access to built-in creative tools, including adding licensed music to their videos.
The platform started its global beta in July 2021.
Find more in our Video channels.
Our YouTube video channel: Billy Kasis
Our YouTube video channel: Video Digital Marketing 2023
Our Video Project:
We create the necessary Thumbnails for YouTube videos or undertake your training so that you can make them yourself, free of charge.