What do we suggest for a large city meat retail business to take as steps to strengthen its local presence, Branding, and sales using Digital Marketing in all its forms and even AI?

According to data from the Organization for Economic Co-operation and Development (OECD), global meat consumption per capita increased by 20% between 2000 and 2018. This increase was primarily driven by rising incomes and changing diets in developing countries. (Source: OECD – Meat consumption) Retail meat prices have varied by region and type of meat. However, a report by the United Nations Food and Agriculture Organization (FAO) found that between 2019 and 2020, global prices for beef and pork increased by around 4%. While prices for poultry remained stable. (Source: FAO – Meat Price Index) According to a report by Grand View Research The global vegan and vegetarian market size was valued at USD 14.2 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 9.6% from 2021 to 2028. The report cites growing health concerns, environmental awareness, and ethical considerations as drivers of this growth. (Source: Grand View Research – Vegan and Vegetarian Market Size) What should a retail business that sells meat in a big city promote to improve the image customers have of it? And how can it attract new customers with classic Marketing ( Not Digital Marketing)? To improve the image customers have of a retail business that sells meat in a big city and attract new customers, the company can focus on the following:
  1. Quality and Sustainability: Emphasize the quality of the meat, how it’s sourced, and the business’s commitment to sustainable and ethical practices. Customers are increasingly concerned about the environment and animal welfare, so showcasing the business’s efforts can be a powerful way to improve its image.
  2. Local Sourcing: Highlight that the meat is locally sourced and supports the local economy. This can be especially appealing to customers who prioritize buying from local businesses.
  3. Customer Service: Ensure that the business provides excellent customer service, with knowledgeable staff who can advise on cooking methods and cuts of meat. This can help build customer loyalty and encourage repeat business.
  4. Marketing: Utilize social media platforms to showcase the business’s offerings and promotions and share valuable tips and recipes that customers can try with their meat purchases. Utilize targeted digital ads in the local area to attract new customers who may need to be made aware of the business.
  5. In-Store Experience: Offer an immersive in-store experience that appeals to customers’ senses. Consider offering samples, hosting cooking classes or workshops, and creating an inviting atmosphere encourages customers to spend time in the store.
  6. Competitive Pricing: Offer competitive pricing on meat and provide various discounts and deals to retain existing customers and attract new ones.
Overall, by focusing on quality, sustainability, local sourcing, customer service, marketing, in-store experience, and competitive pricing, the retail business can improve its image, build customer loyalty, and attract new customers in a big city.   Happy cow

Using Digital Marketing

To strengthen its local presence, Branding, and sales using digital marketing, a large city meat retail business could consider the following strategies: Develop a comprehensive digital marketing strategy, including social media, email, content, and search engine optimization (SEO). Create engaging and informative content that appeals to target customers, such as recipe ideas, cooking tips, and information about the sourcing and quality of the meat. Leverage social media platforms to showcase the business’s products, share customer reviews, and engage with followers. Use targeted advertising to reach potential customers in the local area, such as through geotargeting or retargeting campaigns. Implement technologies like artificial intelligence and machine learning to gain insights into customer behavior. And also preferences and optimizing marketing campaigns for maximum impact. (Source: HubSpot – Digital Marketing Strategies for Retail Businesses) Billy Kasis Digital Marketing Relative Video Channel:  Billy Kasis YouTube video Channel: Video Digital Marketing 2023. Look also: Billy Kasis Meat modern market video sample.

Meat marketing 2023 by Billy Kasis