Google Ads 2024 ( New and Updated).
What’s new in 2024 at Google ads for my business?
ChatGTP:
Google Ads is a powerful advertising platform that allows businesses to create and display ads to potential customers searching for products or services online. Some of the recent updates to Google Ads include:
- Improved targeting options: Google has been rolling out new targeting options to help advertisers reach specific audiences more effectively. These include custom audiences, which allow you to create lists of customers based on their past interactions with your business, and in-market audiences, which let you target people actively searching for similar products or services.
- Ad format updates: Google has been experimenting with new ad formats, including visual and interactive ads that aim to improve engagement and conversion rates. For example, Google has introduced the Gallery Ads format, which allows advertisers to display multiple images in a carousel format within search results.
- Automation and machine learning: Google has invested heavily in automation and machine learning to help advertisers optimize their campaigns and improve their results. This includes features like Smart Bidding, which uses machine learning to automatically adjust bids based on various signals, and Smart Campaigns, which use machine learning to create and optimize ads based on your business goals.
- Privacy updates: With growing concerns around data privacy, Google has been updating its policies and practices to protect user data and give users more control over their data. For example, Google has announced that it will be phasing out support for third-party cookies, which could impact how advertisers target and measure their campaigns in the future.
Overall, Google Ads continues to be an essential platform for businesses looking to reach new customers and grow their online presence.
As always, staying up-to-date with the latest trends and best practices is essential to ensure your campaigns are as effective as possible.
New update: June 2024.
A computer once beat me at chess but couldn’t handle me at kickboxing.
Emo Philips, 1956-American comedian
Emo Philips (born Philip Soltanec, February 7, 1956) is an American actor, stand-up comedian, writer, and producer.
His stand-up comedy persona uses paraprosdokians spoken in a wandering falsetto tone of voice.
The confused, childlike delivery of his material produces the intended comic timing in a manner invoking the “wisdom of children” or the idiot savant.
To be able to ensure your requirements and expectations, as well as the high standards set by Google, especially if it will be your first time to “run” a New Google ad, we will need answers (initially) to the following questions:
1. What is your business, and what products or services do you offer?
2. Who is your target audience, and what demographic, geographic, or psychographic characteristics define them?
3. What are your main goals for this ad campaign? For example, is it to increase traffic to your website, generate leads or increase sales?
4. Have you run Google Ads campaigns before? If so, what were the results, and what lessons did you learn from these campaigns?
5. What is your budget for this ad campaign, and how much will you spend per click or impression?
6. What are your unique selling points, and what makes your business stand out?
7. Want to target specific keywords or phrases in your Google Ads campaign?
8. Do you have any existing marketing materials, such as logos, brand guidelines, or ad copy, that you would like to use in your advertising campaign?
9. What is your timeline for launching the ad campaign, and how long do you plan to run it for?
10. Which company do you consider to be your biggest competitor?
Little Truths About Internet Advertising.
I am going to share some “bitter” Digital Marketing truths that every business should try to understand:
SEO: It takes an average of 6-8 months – thorough, intensive, and costly daily effort – to rank on the first page of Google for a new page for a short time (if you stop the successful attempt).
CRO ( 1 ): As a general rule of thumb, A/B testing should be done on pages that have at least 1,000 visitors per month to achieve statistically significant results.
Paid media: To see significant results from paid media campaigns ( Google Ads, Social Media Ads ), businesses usually need to invest at least a few thousand dollars per month ( with an average daily spend on all media selected for the company of 50 euros/ Us Dollars per day, at least).
Sometimes businesses expect miracles from our services, but there is no such thing.
But not everything is negative.
First, of course, it is possible to do the proper marketing research (which will be part of a reliable and documented Marketing Plan that we undertake only for VIP clients) and get results from it regardless of the business (Services, products in Greek or English).
Still, it would help if you had a solid strategy to penetrate and establish your Brand and enough patience and the necessary time to get there.
If you want to see what a (real) custom marketing strategy would look like for your business, contact us now.
We offer Google Ads Campaign Setup & Management
– Google Analytics
– Google Tag Manager
– YouTube Ads
– GA4 migration.
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